Honey and Chrome UX UI Design Problem/Solution
Problems
Client needed an eCommerce flow on their site to sell their products both to wide range of audience but also targeting hair stylists and hair salons. They wanted to market especially to hair stylists to subscribe their products.
Solutions
- Seamlessly integrate subscription and discount offer in the ecommerce flow.
- Shows how much discount they can get if they sign up and get "stylist code" to apply, but not be an eye-sore for non-hairstylists
- Use of iconography to describe each products
- Visual hierarchy to buttons: main action, secondary action
Results
- Increased sales
- Increased online presence
- Increased subscription
