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iliad - Perché raccontarci storie? Basta la verità.
Advertising
iliad in a few years has achieved excellent results in Italy. How to tell all people without being boring? With a journey of 15 seconds through different worlds, more and more absurd and spectacular.
A rapid visual escalation crafted with a blend of styles by a team of digital artisans working in cel animation, stop motion, stained glass, minimal 3D and pixel art that ends miserably with a GIF that disproves it all.
An ironic and irreverent tone to remember that with such extraordinary numbers, the truth is enough.



iliad has coverage even on the moon. NO. 
Why talk non-sense? With 99% of the population covered in 4G, the truth is enough.
With iliad every day is unpredictable! NO.
Why talk non-sense? With zero nasty surprises, the truth is enough.
iliad shops are in every corner of the globe. NO. 
Why talk non-sense? With over 3000 points of sale, the truth is enough.
CREDITS
Agency: TBWA\ Italia       
Creative Directors: Vittoria Apicella, Frank Guarini
Senior Art Director: Alessia Milla
Junior Art Director: Luca Attanasio
Copywriter: Debora Crestale
Graphic designer: Greta Tomasoni
Account Director: Claudio Mapelli
Production houses: Indiana, Sincromie
Post Produzione audio e Sound Design: Disc To Disc Productions

iliad - Perché raccontarci storie? Basta la verità.
392
3.4k
24
Published:

iliad - Perché raccontarci storie? Basta la verità.

iliad in a few years has achieved excellent results in Italy. How to tell all people without being boring? With a journey of 15 seconds through d Read More
392
3.4k
24
Published: