School Project || 2013
Gallimard is the biggest french books editor; during this project we had one month to rethink the communication of the main brand Gallimard and it subbrand Folio.
(Find the Folio project here).
Everytime you read a book, your imagination travels far away from your daily routine.
We based our concept on that particulary travel. Forgetting everything around yourself is the power of a book. We choosed to express it through what happens behind the scene when you are reading a Gallimard's novel.
Headline : Chapter n°x, page n°xxx
Baseline : Your are somewhere else