UX Workshop: How to unlock the truth
A comprehensive introduction to UX research for non-designers. Why you need to ask end-users (not their managers). And why you need an informal atmosphere when collecting feedback even in an enterprise or government setting.
Includes typical workshop scenario, preparation and analysis guidelines, psychological know-hows. Based on own experience. Co-authored with Andrew Miralles.
Read article or watch video below (44 mins).
