I created this graphic for Outside Singapore to advertise the Kanken backpack to students going back to school after the March Holidays. Backpacks are a staple for students especially in Singapore, where the Kanken backpack has made its mark as a household name than just a trendy sought-after brand.

The graphics below were used as ads on Instagram Stories which were fine-tuned for students in Singapore to view.

The Kanken backpack is used by varying ages of people all over the world, therefore I created this ad to resonate with students specifically.