SOUVENIR Aromatic Project
Ad Campaign in collaboration with photographer Ricardo Ramos
May 2021
What´s the scent of memories?
Souvenir evokes our memories, our idea of the scent of a sunny day, an open space, a chilhood game, an ice cream on the beach, a joke and a bubble.
A surprising, refreshing, young and nostalgic aroma made of geranium leaves, prickly pear, black pepper and musk.
Posters design:
The idea is to have a group of incongruent images, none of them are connected but all of them are a moment in our memories, traveling, childhood memories and memory postcards from places that we don´t really know but they keep echoing our heart and our mind.
Video clips:
Being part of these postcards from anywhere, the translation from the poster design to video media results in a group of incongruent actions, some of them incomprehensible, or stupid, or just simple and fun: a hugh, a joke, a sunny day or a just the flowers scent.
