As part of the process of unifying their platforms, UiPath created Connect - a single platform uniting the Community, Training, Projects, and Marketplace. Our role was to Inform, Engage and Amplify, in order toensure that existing users sign in and new users signup to UiPath Connect. We covered 3 Creative Concepts with a full digital ecosystem. 

In the 1st route, The Best Way To RPA, we used Fredo & Pidjin - the comic characters created by Eugen Erhan - to deliver the message in an entertaining way to the RPA community. We explained all the information via their comic dialogue, we created LinkedIn profiles for them as Ambassadors & we even engaged in banner battles on StackOverflow. 

In the 2nd route, we articulated the Connect message to offer a clear view on the platform's benefits: Connect to More - with separated executions for each target. 

As a stunt for the launch event, we proposed a bionic bar in collaboration with Makr Shakr.