LOGO & BRAND IDENTITY
The next step was to develop a logo and visual identity for the brand.
We created a clean and simple logo that focuses entirely on the new name and its publicity. We embedded a water drop in the center of the letter O to associate the brand’s logo with the core of the business.
We have developed a bright key visual that captivates with its geometry. At the same, it is clear and recognizable. We have adapted the key visual in all of the main marketing and advertising materials, including but not limited to brochures and flyers.
MERCH, BRANDING & STATIONARY
THE WEBSITE
The next step was to create a new website - fivo.bg. We developed a structure, content and copywriting based on the strategy and the UX/UI standards. We also integrated the new logo and visuals into the website.
FIRST CAMPAIGN
The first campaign, part of the communication strategy, was an image campaign.
Its purpose was to acquaint the target groups with the new brand and its main product. We created a headline for the campaign, which combines a popular bulgarian expression for a job well done and FIVO’s main product - “Clean water, clean work”.
We did a photo shoot and created visuals for the campaign.
We did a photo shoot and created visuals for the campaign.
The campaign was executed mainly on social media -
Facebook and LinkedIn, as well as with direct communication activities to the company’s customers.
