Client Wismilak Diplomat
Agency Matari Advertising
Creative Director Bagus Limandoko
Art Director Steven Altanie
Copywriter Ajat Sudrajat
Photography Studio 13
WISMILAK DIPLOMAT QUALITY EDITION
Wismilak Diplomat is brand of premium filter cigarettes made from a mixture of the best tobacco and cloves to create the perfect taste of it
The idea is about creating a perfect combination made from the best quality ingredients. We use zen garden as the key visual to represent the harmony of mixed ingredients which is used to create Wismilak Diplomat cigars.
Zen Garden is a miniature stylized landscape through carefully composed arrangements of various elements (usually rocks, water features, moss, pruned trees and bushes, and uses gravel or sand that is raked to represent ripples in water). It is a symbol of peace, balance, and true harmony of nature.
SCENE DETAIL
PRE-PRODUCTION PROCESS
We made a miniature of zen garden park (about 5x5 meters) from chopping tobbaco and colored wood powder to replicate the real wismilak diplomat fruit flavor (cherry, pineapple, and blueberry)
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