Senior Thesis: This campaign will promote people to express themselves with their sneakers. The tagline "What Do Your Sneakers Say About You?" will make people look down and question their choice in Converse sneakers, whether they are clean, dirty or mismatch. The campaign also sheds light on the versatility of Converse sneakers and how people have the ability to create the ideal sneaker that suits them. No two sneakers are alike.
Print Ads:
Each ad features the same or various styles of the classic Converse sneaker showing that everyone has a different story to tell.
Commercial Spot for the campaign:
This television commercial spot demonstrates just a few ways Converse sneakers can represent different personalities and different people.
Social Media:
People can use the hashtag #converseconversations to share their stories with each other and promote their creativity with the sneakers. Converse will be able to track the tag and see what discussions are going on as well as engage in it.
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