AFIONA x inDare
Client: AFIONA
Design Company: inDare Design Strategy Limited
Service Categories: Brand Upgrade | Branding Strategy | Brand Experience Design | Brand Identity Design | Packaging System Design
Service Categories: Brand Upgrade | Branding Strategy | Brand Experience Design | Brand Identity Design | Packaging System Design
客户： 妍丽
设计公司：深圳市格外设计经营有限公司
服务内容： 品牌升级 | 品牌策略构建 | 品牌体验设计 | 品牌形象设计 | 包装系统设计
服务内容： 品牌升级 | 品牌策略构建 | 品牌体验设计 | 品牌形象设计 | 包装系统设计
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inDare has cooperated with AFIONA to update its comprehensive strategic and creative brand design. From shop visits, user insights, service experience, brand strategy, visual construction and other dimensions, the new red colour, handwritten font and the "A" letter of the brand name AFIONA are used as the main visual elements to show the brand slogan "Give you the answer to your skin " as well as the brand identity and image of "Trusted Skin Research Store", conveying the intellectual and personal skin care attitude of modern women.
inDare 携手品牌「 AFIONA 妍丽 」进行全面策略升级和品牌创意设计。从门店走访、用户洞察、服务体验、品牌策略、视觉构建等维度出发，采用全新妍丽红、手写字体以及品牌名 AFIONA 的“ A ”字母作为主要视觉元素，与品牌 slogan“给你肌肤的答案”相呼应，深化“值得信赖的肌肤专研店”的品牌定位和形象，传达现代女性知性从容、独有见地的个性化护肤态度。
