Herken de Signalen
112 Police Utrecht Campaign, for Car Break-In Awareness
112 Police Utrecht Campaign, for Car Break-In Awareness
Herken de Signalen is a campaign website which was made for the Police Utrecht. The aim of the website is to create more awareness for car break-ins in Utrecht and the surrounding regions.
The Utrecht Police conducted from November 2009 until March 2010 a campaign for citizens to call 1-1-2, in suspicious car break-in situation. The goal of this campaign was to increase arrest rates for car break-ins and to increase public awareness for these situations. On the campaign website visitors could test their own intuition on the basis of four suspicious situations.
I worked together with Creative Director, Marnix Tellings on the visual design of this project at LBi Lost Boys.
The Utrecht Police conducted from November 2009 until March 2010 a campaign for citizens to call 1-1-2, in suspicious car break-in situation. The goal of this campaign was to increase arrest rates for car break-ins and to increase public awareness for these situations. On the campaign website visitors could test their own intuition on the basis of four suspicious situations.
I worked together with Creative Director, Marnix Tellings on the visual design of this project at LBi Lost Boys.
The campaign won the SAN Accent award and was nominated for a Gouden Reiger Wildcard nomination in de category Cross Media.
