Project — Bioscript strategic positioning and rebrand
Client — Bioscript Group
Background
Established in 2005, Bioscript form a unified network of services to support their global pharmaceutical clients including regulatory support, market access and strategic medical communications.
The growth of the group required a new positioning and visual identity to better reflect their expanded proposition. We were tasked with creating a strategic direction. The nature of their sector means Bioscript’s work is constantly evolving, progressing and shifting.
Thinking
The concept was formed around the idea of ‘perpetual understanding’, a notion that every programme of work has been informed by past learnings and will continue to do so – from scientific fact through to cultural truths.
This was delivered through an ‘ellipsis’ identifier, referencing three key parts of their process – information, understanding and realisation. The symbol was the moved on from the three roundels to quite literally square the circle.
Delivery
Application was clean and simple, with colour through imagery, a strong editorial approach to layout and constantly evolving graphic collages that reference back to their spectrum of work (from scientific papers to launch campaign materials and all in-between).
