ARTificial
 
The digital manipulation in fashion images has had a significant impact on women’s depression in relation to dissatisfaction of their bodies.

Despite the positive attributes of fashion campaigns, young women and girls are saturated with media messages touting the rewards of being thin. Even though they may “know” images they see in the media are manipulated, if health and medical advocates could find some way to demonstrate how fictional these images are, young women and girls might not be as inclined to compare themselves to unrealistic images.

Therefore, the aim of this project is to create a digital campaign of motion graphic that can raise public awareness against the constructed fantasy of digitally manipulated body images by the fashion media.

Also I explored visual methodology by referencing Surrealist art as an effective way to represent this campaign in a graphic moving image style.
PROMO FILM
This is 30sec promo film for the campaign film 'ARTificial'
Directed: Ju Young Reu
Model: Elspeth Rose (MOT Models)
Hair Stylist: Liren Wei
Shooting Help: Hyunlee Jo
Background Music: Lauri Achté 'Womb'
Used: Canon 5d mark 2, Canon 5d, After Effect and Photoshop
MAIN FILM
Directed: Ju Young Reu
Model: Elspeth Rose (MOT Models)
Hair Stylist: Liren Wei
Shooting Help: Hyunlee Jo
Background Music: How To Destroy Angels 'The loop closes'
Used: Canon 5d mark 2, Canon 5d, After Effect and Photoshop

 
ARTificial
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ARTificial

ARTificial The digital manipulation in fashion images has had a significant impact on women’s depression in relation to dissatisfaction of their Read More
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Published:

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