Old Tart Homestyle Lemonade - Promotional Package

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The Goal was to create a Press/Media Kit for a fictional Lemonade company Old Tart Homestyle Lemonade.

Old Tart Lemonade is a project with a defined beginning and end with distinct scope and resources.

This fine tarty Lemonade drink has a vintage feel to it, drawing from old mans pubs and bars and vintage Australia, dating back to the 1900’s, with exposed brick, reclaimed timber flooring and expansive high ceilings. The feeling of Old Tart Lemonade is raw, industrial and antique.

Using simple techniques and procedures, I handmade each and every item for Old Tart using various aspects of design and simple woodworking skills.

Custom 375ml Flint Glass punted Bottle, with the new revolutionary Zork Closure.

Fully Waterproof Coasters, incorporating the style and branding of Old Tart Homestyle Lemonade.
200GSM Printed Images were sewn on top of MDF ply, using techniques derived from Decoupage to seal and finsh off the product.

Old Tart Lemonade is no ordinary lemonade drink. This fine, zesty mix is a blend of pure good old fashioned homestyle lemonade. Made with only the loveliest of lemons. It’s strong in character, zesty in taste and perfectly balanced to the last drop.

The booklet showcases the drink, whilst also incorporating cocktail recipes and simple guided instructions on how to mix the recipes together (not shown).

Booklet is printed in A6 Size with 16 pages. Compiled in InDesign.

Above: Lemon Party, Crantini Red

Above: Cranberry Red, Old Tart Gentlemens Classic, Pineapple Vodka Crush

Full Size A3 poster

Promotional Stickers for Old Tart Homestyle Lemonade.

For use on Packaging and for Product Identification

Handmade Plywood box weathered and distressed to incorporate a grungy, rustic, old fashioned and weathered feel. Made from MDF, cork and old telescope handles, this simple package showcases the bottles for promotional purposes and displey.