Based in South East Ireland, Waterford City’s Hightower Painting Products develop and produce innovative hardware solutions for the DIY sector. Their flagship product is a unique telescopic tripod and roller bucket system that offers a cleaner, more efficient and stress-free painting experience when working at ground level and at height.
Hightower set out to create a new kind of painting experience for the commercial and domestic DIY sectors; effectively disrupting the industry. I was commissioned to help develop the current logo concept further, crafting a robust visual system that would give the company a sophisticated public image with a competitive edge.
With a background in construction, project management, and design the guys at Hightower brought a wealth of hard-won experience to the project which was invaluable at the ideation and concept stage. This helped me reveal insight into redefining the problem for the client which lead me to deliver three visual concepts each with their own personality and visual appeal. The final design is simple, assertive and equally premium, facilitating the massive roll-out potential of all future products.
A brand standards manual assisted in leading us to a well-defined and differentiated market position while helping to maintain focus in sustaining a consistent brand message across all current and future touch-points.
Print & Digital: Corporate identity // Branding system // Promotional collateral // 3D animation
Film production // Photography // Web design // Content copy
Film production // Photography // Web design // Content copy
