A little bit about KENT
KENT is a 22 year old company renowned for its revolutionary RO technology water purifiers. This hypothetical projects aims to accomplish a new, holistic identity that will help broaden their scope and audience.
What's the problem?
KENT has established itself as a trusted company in the Indian water purifier market but that's the only thing they are associated with. It's evolution as a brand providing other technologically advanced products ranging from Water Purifiers, Vaccuum Cleaners, to Microwaves go unnoticed and does not provide a coherent brand experience. There’s an opportunity to move deeper into kitchens and homes and create its niche as a consumer electronics brand with a special focus on healthcare.
What's my strategy?
1) Leveraging the aspects that are already working for them such as recognition, trust and brand personality - Pure, Technologically-robust, Innovative, Fresh
2) Focusing on the brand's vision to improve the quality of people's lives through all pervasive areas of their existence i.e. Food, Water and Air.
3) Reiterate the brand tagline - 'House of Purity'.
