ART DIRECTION. VISUAL IDENTITY REFRESH. 2021.
Bare Visual Identity Refresh
Visual identity refresh of the brand I created for the final project of the master in 'Diseño del espacio comercial: Retail Design' that I finished in 2018.
The project focused more on the retail design than on branding, so after a while, I decided to give the brand the visual identity it deserved by refreshing the logo, packaging, etc.
See my project 'Bare Interior Design' here, in which my teammates and I designed a jewelry brand from scratch: value proposition, naming, target, branding, visual merchandising, store layout, window display and store design.
