Jio Conference is an internal virtual event held by Jio Digital for all it's employees across the world. The programme brings togethers leaders from various backgrounds to host talks about their expertise and innovation.
The second annual Jio Conference was held in November of 2020 and featured over 2000 attendees across platforms. The branding activity was done end-to-end within a month and was aimed at making the conference more accessible. Unlike other internal tech events, we wanted this edition to be fun, exciting and young.
The playful vectors and saturated colors were deliberately chosen to go against traditional tech-y designs. These could easily work across fields and topics and made the programme selection more diverse too.
We focused on highlighting the content for all communications and ensuring the vectors do not distract from the main communication. The images were used as an aid, emphasizing the strong fonts and impactful copy.
