MindMore is an International consulting firm with highly qualified experts specialized in education, special needs, and family counseling. MindMore app targets two main market segments (consultants and clients/patients). For the app launch campaign, we worked on three videos to communicate with each of the segments and to introduce the idea of MindMore itself to the public. The campaign was launched under the hashtag #Let's_MindMore as a collective invitation for the whole world to be part of our community.
1.Consultant Video
Through this video, we tried tackling the major Pain points that consultants face
and suggesting the solutions that MindMore came up with for a smarter career path.
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2. Corporate Video
The goal of the video was to highlight the " Why" behind the creation of MindMore. Tackling all the company values and how it strives for initiating a community where everyone feels fulfilled.
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3. Users Video
While creating this piece, the target was to showcase the value proposition of the App, which is bringing peacefulness and happiness into more people's lives. We illustrated that through an intro that focused on showcasing the overall atmosphere of the
MindMore community with a call to action of joining the app.
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