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HP: THAT'S PLUS
To show people how HP+ makes their printer smarter, the campaign introduces HP+ as a little loveable character in the shape of a + that is set in the real world of a lonely printer.

I created a series of visuals where the character is placed in a rich environment that refers to a specific caracteristic of the printer. That's Plus!

Creative direction by Wieden+Kennedy
Art Direction by Hugo Richel
Produced by ONSHORE STUDIO
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HP: THAT'S PLUS
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Hugo Richel