sgAutoBid Branding & Digital Advertising Project
sgAutoBid is car selling online platform from Singapore. They connect car sellers and dealers to transact cars easily. Make it possible for sellers to get highest offer price and help the dealers to get car listing, also automatically submit offer price based on their preference.
1. Branding Process
To introduce such a new business lines to the market, they would need to have a proper branding from their logo scratch, brand look and communication. The purpose is to make their brand and services easy to understand and get recognized by Singaporean market.
For the first step, we help them create their logo, brand design, UI web design, and some additional printed design for their operational needs. Over all concept for sgAutoBid design is professional, easy to use & trustworthy. Therefore, we choose blue as the main color and use san serif font to represent the concept. We also create illustrations for the UI web to explain some points and give better understanding for website visitors.
Scroll down for sgAutobid Promotion & Advertising case study
2. Platform & Landing Page
After preparing their brand design and how to decide the marketing language for their advertising, we started to design their website platform as simple as possible. The purpose is to create the main landing page for their customers and stakeholders to find complete information about sgAutoBid. From the comprehensive brand design and brand voice, we derive it into taglines and easy-to-understand explanations to put on their main websites. Make the layout easy to understand as we separate the 2 main target audiences which are Car Dealers and Car owners.
3. Social Media & Advertising
When the platform UI/UX are confirmed and tested by developers, we started to begin the digital advertising planning phase. First step is to create awareness about the services provided to Singaporean market, we decide to communicate sgAutoBid services and formed USP to easy-to-understand shareable facebook contents to educate the market about the gap, needs and services provided. To further boost traffic to social media platform and website, we also make a 15-sec promotional video for Youtube non-skippable ads to make Singaporean market stay curious and stay reminded about the brand during the campaign period.
For us, Branding is the lock to secure your market foundation, the market is like a keyhole that needs to be opened to better understand every situation held inside. The Key is the latest step we need, it's to open the stream to whatever waiting inside. Sometimes digital marketing is as simple as lock and key, what makes it hard is to prepare for the massive stream ahead.
If you interested in starting projects with us? Feel free to drop us a message on www.kocial.id/let's-collaborate We're ready to help you open the right stream.
And feel free to share your thoughts about this project here.
Thanks for reading!
-
Client: sgAutoBid Singapore
Agency: Kocial.id
Project Manager: Yongky Lio
Creative Director: Jaklin Bernadet
Social Media Design : Jaklin Bernadet, Chika Benedy
UI Designer & Video promotion : Jaklin Bernadet
.
