Jams - La campagnola (Arcor Argentina 2021)
Product Photo (Graphics and Social Networks)
Product Photo (Graphics and Social Networks)
About La Campagnola
The beginning of La Campagnola S.A.C.I. It dates back to 1912 with the arrival in Argentina of the company's founders, Silvio and Luis Benvenuto.
They started the company marketing products that they imported from Italy, such as canned fish and tomatoes, and exporting Argentine products to Europe.
The products were marketed with the figure of a peasant (campagnola in Italian).
At the beginning of the 1950s, La Campagnola SACI bought the San Martín factory (Province of Mendoza), thus beginning the industrialization of canned vegetables, fruits and jams. In this way, the company began an era of growth and expansion. At that time, several advertising campaigns were carried out to expand the brand umbrella and become a multi-product food company.
They started the company marketing products that they imported from Italy, such as canned fish and tomatoes, and exporting Argentine products to Europe.
The products were marketed with the figure of a peasant (campagnola in Italian).
At the beginning of the 1950s, La Campagnola SACI bought the San Martín factory (Province of Mendoza), thus beginning the industrialization of canned vegetables, fruits and jams. In this way, the company began an era of growth and expansion. At that time, several advertising campaigns were carried out to expand the brand umbrella and become a multi-product food company.
Development
In this project, the challenge was to ensure that a product of La Campagnola brand can be recycled for other uses, such as storing food spices, school supplies or other items, necessary in the kitchen or in everyday life.
Results
We managed to communicate successfully through images, generate awareness in consumers to care for the environment.
