STRATEGY / IDENTITY / WEBSITE
Archway
Archway is a platform built for developers to easily build decentralized apps using blockchain technology. We partnered with one of the biggest names in crypto, Tendermint, to define and design a brand system that accurately represented the world of possibilities that Archway offers.
Inspired by key components of blockchain technology, we combined balanced letterforms, quirky glyph elements, and a vibrant color palette to create a compelling visual identity that connotes a sense of originality and innovation. We hope to reflect the field of opportunities for young creators who see the value of scalable, interconnected dapp development systems.
Inspired by key components of blockchain technology, we combined balanced letterforms, quirky glyph elements, and a vibrant color palette to create a compelling visual identity that connotes a sense of originality and innovation. We hope to reflect the field of opportunities for young creators who see the value of scalable, interconnected dapp development systems.
