Meow is an exciting cat brand that provides cat owners and lovers with the equipment and services they need for their cats. This was a fun project I embarked on to experiment on using the logo as the center of a brand's visual communication rather than a corner accessory.
The messaging and verbal identity of the brand is fun, witty and exciting. I have employed the use of illustrations to give the brand character and personality. Carefully selected colors, engaging animations, and witty package designs are the highlights of this identity.