ABRACADABRA
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A project of "green magic" conceived and promoted by Graphic Days® with the aim of donating new trees to the territory of Turin.
Magic! Paper turns into a tree.
60 illustrators and 60 illustrations for a beneficial goal: to do good for the environment by planting new trees in the city.
Why "Abracadabra"?
It is the best-known formula in the world, unchanged in all languages and a magical tool to change sensitive reality.
In the past, the term indicated a triangle-shaped talisman that contained the magic word within it: if turned with the tip upwards, the triangle has the function of a cone of power, to channel and increase magic.
In Abracadabra's visual the triangle turns into a tree.
In the past, the term indicated a triangle-shaped talisman that contained the magic word within it: if turned with the tip upwards, the triangle has the function of a cone of power, to channel and increase magic.
In Abracadabra's visual the triangle turns into a tree.
Graphic Days® has selected 60 works donated by internationally renowned illustrators.
By purchasing the illustrations, postcards or catalog on the online shop, you will contribute to the planting of new trees in the city: the proceeds will in fact be donated to the “Give a tree” project of the City of Turin.
By purchasing the illustrations, postcards or catalog on the online shop, you will contribute to the planting of new trees in the city: the proceeds will in fact be donated to the “Give a tree” project of the City of Turin.
The illustrations are also presented on some public exhibition occasions: by framing the QR code printed on the individual works, the viewer can take part in a gamification experience thanks to the Goodvertising application developed by IGPDecaux and proceed with the purchase on e-commerce.
The works are publicly presented through the organization of some exhibition moments, in different ways (panels, posters, digital media) depending on the context: a demonstration of the versatility and potential of the project.
Currently, the project has been presented at:
Currently, the project has been presented at:
Festival Graphic Days® Touch (16 – 27 September2021)
Courtyard of the Egyptian Museum (19 September – 1 November 2021)
A PROJECT BY: Graphic Days®
IN COLLABORATION WITH: Città di Torino, Museo Egizio, IGPDecaux
TECHNICAL PARTNER: Printaly
