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    Dear Ticketmaster, it is time to redesign the master of all tickets. I’m a huge concert goer; more than 20 concerts in this past year. I’ve take… Read More
    Dear Ticketmaster, it is time to redesign the master of all tickets. I’m a huge concert goer; more than 20 concerts in this past year. I’ve taken up volunteer ushering at venues to see my favorite musicians. My job requires me to check tickets and usher people to their seats—a manageable task, but after checking hundreds of Ticketmaster tickets, it’s very clear that these tickets were designed more than three decades ago without a serious look into how people interact with it. Continue Reading at Medium: https://medium.com/this-could-be-better/271977289b41 Read Less
    Published:
After working at venues to see my favorite bands, I noticed Ticketmaster tickets were in a dire need for a redesign. Through my research I came up with these tickets. Read my in-depth article about my process on Medium.
 
Through reduction of redundant information, I was able to downsize the ticket to a business card so you can fit it in your wallet without bending or folding the ticket.