Branding for Techstars Startup Weekend Groningen, The Netherlands.
RTRN is one of the main sponsors of this year's Techstars Startup Weekend. Startup Weekend is an evenement where participants can pitch their ideas, form teams and turn that idea into a startup in no more than 54 hours. Great initiative we thought! Therefore, we created the whole branding of this 54-hour evenement.
Startup Weekend is part of Techstars. That's why there were a number of predetermined lines within which we were allowed to color. But, that didn't stop us from creating this unique and suited branding.
Grid as basis of the design
Every startup starts with an idea, a sketch or a drawing. Off the cuff, completely thought through or not even worth mentioning. On the back of a bar napkin, on a flipchart or as a complete Ikea instruction. All conceived from an intrinsic drive to do something new, better or cool with that idea. The grid represents these beginnings: The paper where ideas come to life. Within or outside the lines.
Startup Weekend is more than just an event or a weekend, as every previous participant can attest. It is a place where new skills are learned, friendships are born, memories are made and great ideas are conceived. A community that is quirky, agile and creative.
