Description: logotype, corporate identity, signage and packaging for MIKRO café and comfort food.

Strategy: The brand designed with the objective to marry the exotic atmosphere of the coffee lands with the architecture of the store, rendering this new element on geometric forms. Essentially the targeting was to reconcile plethoric with simple, using clean design.

Logo Design: An exotic bird anatomized and redesigned with the method of subtraction. The remained characteristics limited to the fundamental ones and attributed with simple geometric elements. However, these austere lines achieve to maintain the spark within the bird, as though to be ready to fly away with a single sudden move. The complete form of the logotype integrates the brand name, which is presented with a distinct sherif typeface.

Corporate ID & Signage: The fundamental corporate identity, as well as its indivisible extensions, like the menu and the signage, developed through a series of visual communication applications, all of them enriched with architectural and decorative elements located in the interior of the store, likewise the color palette of the brand.

Packaging: The pattern and the colors used to design the packaging (paper cups and cases) originated by the same architectural details, as to be aligned with the corporate identity in a branding symphony.

Credits
Architecture design: Kool Architects