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    Branding and logo progression for GLHF Magazine
GLHF Esports Magazine 
Branding and Logo Progression

GLHF Magazine is a community run online publication covering the professional gaming world. I started it with some friend I met online, and we have had over 500,000 readers over the course of its 7 issue lifespan. As one of the founders, and the person in charge of all the layout and design, I am the sole person responsible for the branding and design of the magazine and all its components.
Original Design
Original logo design, too condensed, didn't like the color scheme either. Wanted to update this mark to be more approachable and be more uniformly recognizable. GLHF is a very common term in the gaming space, so the mark had to stand out.