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    nike running photography
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Photoshoot/ Art direction 
 
During the summer of 2013, Nike aimed to encourage runners to steer away from their standard routes and ‘Run Free’. Through a collaboration between the two production teams, we shortlisted, scouted and cast a wide range of locations and models prior to leaving the UK.
 
Commissioned through AKQA, the team and I spent two days shooting in the beautiful heat of Marseille, with the images being used widely online throughout western Europe. Utilising a broad variety of situations, we built a set of images which urged summer-runners to challenge themselves to find new and exciting places to run.