Nike product advertising campaign Appear features of the product with a fully CG animated campaign telling the story behind the product design. The product launch included everything from Key Visual images for print & digital along with a Hero video and supporting assets for social.The goal was to combine the all-terrain features of the shoe with a fashionable and artistic approach to the way it was presented. I wanted it to have a modern art feel while still diving into the all-terrain features.
behind the scenes
