这是一款来自中国湖北的白酒，名为“毛铺玉荞”。其中。“玉荞”可以理解为“如同玉一样等级的荞麦”，这也反映出这款产品比较高的定位。
瓶子采用陶瓷打造，温润的色泽与简约的造型让产品有了青白玉的感觉。中国湖北又称之为“荆楚之地”，“楚文化”至今也影响着湖北，而古代的“楚国”，其国家图腾就是“凤凰”，于是我们瓶盖打造成了一个圆形玉佩的样子，同事也雕刻了一只凤凰衔住一株苦荞的样子，来诠释这款产品的文化内涵。在包装盒上，我们通过压纹的方式，将“苦荞花”元素表现在了包装正面，同样也采用了“玉”的配色，温润低调的同时，也丰富了人们的手感。
This is a Chinese Baijiu from Hubei, China.name is "Maopu Yuqiao". Among them"Yuqiao" can be understood as "buckwheat of the same grade as jade", which also reflects the relatively high positioning of this product.The bottle is made of ceramics. The warm color and simple shape give the product the feeling of blue and white jade. Hubei is also known as "the land of Jingchu" in China, and "Chu culture" has influenced Hubei up to now. In ancient "The Chu state", its national totem was "phoenix", so our bottle cap was made into a round jade pendant, in which a phoenix holding a tartary buckwheat was carved to interpret the cultural connotation of this product.
On the packaging box, we use embossing to show the "tartary buckwheat" element on the front of the package, and also use the "jade" color matching, which is warm and low-key, but also enriches people's feel.
