user's avatar
Kuwaii
Behance.net


Kuwaii

Established in 2008 by designer Kristy Barber, Kuwaii is an alternative to mass-produced fashion with a loyal following across Australia. Designed and made in Melbourne, each Kuwaii piece of clothing and footwear is meticulously crafted to last from quality, environmentally-responsible materials.

We were approached to refresh the Kuwaii brand, updating the foundations on which the design language was built to provide much-needed consistency across various communication avenues, whilst respecting and building on the legacy of the Kuwaii brand. After a period of evaluation, a series of careful updates were carried through, including the subtle redrawing of the existing Kuwaii logo, the introduction of a new typeface, colour palette and accent pattern.

The subsequent overhaul of all physical brand touchpoints resulted in a more cohesive customer experience; ensuring a seamless visual language whether visiting one of the three Kuwaii stores across Melbourne or receiving an online order.

Photography by Shelley Horan


Kuwaii
935
8.2k
75
Published:

Kuwaii

Established in 2008 by designer Kristy Barber, Kuwaii is an alternative to mass-produced fashion with a loyal following across Australia. Designe Read More
935
8.2k
75
Published: