These are two logos I designed for eco-friendly apparel lines. The biggest goals for both were to create icons that spoke to the products themselves and could be scaled to various sizes across different media.

OstraTec is a brand made from crushed oyster shells. The logo uses an ocean-inspired color palette and a subtle nod to oyster shells in the letter O.

 ReTerra is sourced from recycled plastic bottles. For this logo, I chose an earth tone and a rounded, approachable-looking typeface to represent the eco-friendly processes used in creating the product. These logos are used in catalogs and other print material, product hangtags, social media posts, and email campaigns.