![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9118f3128940017.61604d66d9ff6.jpg)
Northern School of Contemporary Dance
Student Union Branding
Student Union Branding
Challenge
Our task was to create a brand identity for the NSCD Student Union. The brand needed to engage, encourage and welcome current and future students across a broad range of campaigns and messages. The brand needed to be instantly recognisable and allow for future use by the NSCD team.
Solution
We developed the brand message: ‘From Here We Move’. The NSCD SU is a place where students learn, express and develop their practice, start their careers and become part of a community – collaborating with and gaining greater experience from others. By focusing on students at NSCD, the brand is strengthened by having this deeper meaning behind it. This concept developed across a range of brand collateral, providing NSCD with a comprehensive and versatile brand, made for students.
Deliverables
— Brand Creation
— Research Focus Group
— Animation
— Print & Online Collateral
— Social Media Collateral
— Internal Communications
— Merchandise
— Brand Toolkit
— Research Focus Group
— Animation
— Print & Online Collateral
— Social Media Collateral
— Internal Communications
— Merchandise
— Brand Toolkit
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1c012f128940017.61604d66d504f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9efd8c128940017.616056952b27d.jpg)
An ‘X’ logo marks-the-spot whilst simplifying a complex name, and a custom typeface conveys movement and personal expression; contemporary dance.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9af020128940017.616056952b7e5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2bcc50128940017.616056952c874.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b33369128940017.616056952e70d.jpg)
Social media channels open up the brand and show more versatility in the concept of ‘from here’. We created a range of templates for the NSCD team to use, along with animated idents for further engagement. The brand message reflects students journey’s and how the SU is a starting point for their careers. We developed a custom typeface which feels contemporary and has hints of dance movement within it.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/393d8a128940017.616056952cfc8.jpg)
Posters show the brand in action – with use of bright and positive colours, honest student imagery and the brand’s custom typeface. Deliverables feel full of personality and really engage students.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24444c128940017.616056952c050.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f97209128940017.616056952d813.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acbf1f128940017.616056952e218.jpg)
A welcome book is perfect for new students. With a friendly tone of voice, the SU brand connects and welcomes students to the school.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc91fd128940017.616056952dd13.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ba2966128940017.61604d66cd5ba.jpg)