The 2013 Los Angeles Auto Show ran from November 22 thru December 1, 2013, at the Los Angeles Convention Center. The LA Auto Show kicks off the 2013 - 14 auto show season in North America, and is one of the most influential and best-attended auto shows globally.
Delivering worldwide media exposure in the nation’s biggest car buying market, the Show’s Press Days drew more than 12,000 auto industry decision makers and influencers including 4,000 media from over 50 countries. Approximately 900,000 guests visited the show over the course of ten days.
For the first show of the 2013 - 14 show season, the GPJ Toyota team developed a more inviting experience for show visitors. LA was the launch for our new platforms, and we celebrated the vehicles and engagements on the show floor with dynamic and static media at a scale no other brand could match.
The response from Toyota, the media, and especially show visitors was overwhelmingly positive and we are hyped to unveil our additional kits at the major and sub-major shows in the coming months.
Welcome to Toyota's showcase at the 2013 Los Angeles Auto Show!
The 2014 Highlander was one of the stars of the LA show. Look for it in dealerships this Spring.
Your view from the Toyota brand portal.
We titled this floor plan "Procession." The vehicle were arranged to welcome each visitor and allowed for more circulation space inside the booth while allowing us to feature more vehicle on the show floor.
The rear turntable with supporting digital media.
We were so stoked to feature the 2013 TS030 Hybrid Le Mans race car at LA. This vehicle was the first things you saw as you entered the space from the lobby doors.
The Hybrid Synergy Drive zone was defined by the HSD Blue carpet. We added some local LA flavor on the column graphic.
The SUVs also tracked the geometry of the new exhibit layout
New acylic iPad wheelstands with interactive content for each vehicle
The Prius EV and plugin station with the Rev4 EV cutaway
Copyright and photo credit: www.kathrynrapier.net