An Cựu City


Client: IMG
Agency: Richard Moore Associates
Scope: Brochure design

Developed by IMG Investment Joint Stock Company, An Cuu City is a modern urban area located right at the center of Hue city, with premium facilities, lucious green space along with convenient utilities for modern lifestyles. 

An Cuu City, located next to the administrative center of Hue, is not only the pride of IMG Hue, but also the pride of Thua Thien Hue Province. Welcome to the new icon of of the city.

We proposed a new pattern derived from An Cuu City logo and the antique windows of Hue Imperial Citadel. Also inspired by the exquisite craftsmanship of roof tiles and red doors in Hue imperial palace, we want to invite the readers into the story through the idea of ‘layers’ from cover to inside spreads.

The brochure would be like ‘the door’ opening to a new prosperous, tranquil yet vibrant life at An Cuu City. 

An Cựu City