CLIENT: IASO

AGENCY: OGILVY

PRINT: AD

Celebrating 25 years of understanding.

For IASO, the biggest maternity hospital in Greece and the biggest gynaecological clinic in Europe, every Aaaaah!", "Eeeeh?" and "Ooooh!" heard from their clients is more than a simple interjection. They are expressions of true joy and happiness and the only thing a happy parent and relative can utter. That’s why, we turned the most common Greek interjections into balloons, in order to celebrate IASO’s 25th birthday.