Young Cannes Lions Belarus 2014 (short list)
Some people ignore the issue of equality of people with disabilities in the community. In our opinion this situation can be changed by actively integrating broader view, i.e. we suggest introducing a visual indicator of open-mindedness in the society. Initially people are inclined to disparage the unlikes. To illustrate this we lay two contrasting colors into dynamical sign (this is the primary conflict situation), then society evolves expanding the breadth of views. Visually all contrast colors in the sign are adjusted to scale in several stages and eventually flow together in one color of the harmoniously developed society. Our social project is scheduled for 6 stages up to 2020. Each stage of the project contains its own coloring, dynamic and initiates for unity.
