Advertising Campaign | National

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Financial Services Industry | Multi asset national ad campaign for 2018

ABOUT

In the wake of companies like Questrade, how does an investment company support their distribution channel?

CONCEPT

"The most important factor is YOU" | "The Value of Sound Financial Advice"

By highlighting the one major difference between a robo advisor and financial advisor – YOU – the investor. A financial advisor takes the investors and the whole of their life into account when giving advice on investing.

This concept leveraged both market sector analytics and test groups. This campaign was a true collaboration. It was great to think tank this concept and see it out on the streets. From billboards, to digital ads in elevators, TV and taxi cabs.

Below is an image of the internal webpage set up for advisors that highlights the campaign and how CI was supporting them, along with a option to order posters of the campaign for their office.