As part of the LEGO Adult Relevance campaign for 2021, we created this campaign called Find Your Flow. It's not everyday you get to reposition a global brand that's meant for kids as a adult experience, challenge accepted! We positioned LEGO as a zen and mindful practive to help stressed out Adults relax and to literally recharge their batteries after a day of stress. The campaign consisted of a multi channel media strategy across all our major global markets including a OLV campaign for SM, owned and earned channels, PR activation, advertorials, testimonials, print and outdoor as well as e-comm along with a plethora of product and passion point related mini campaigns....watch this space.