VITAL
Repositioning & packaging design
Repositioning & packaging design
It all started with a candymakers’ son called Vital, who travelled from Constantinople, to Montélimar (learning all about nougat). He finally ended up in Ghent where he found his true love… Elsa. Together they succesfully mastered the secrets of nougat-making and created the Vital nougat brand.
Our main task for the rebranding and new packaging design of Vital was to create a coherent branding architecture and to bring the brand back to life.
