In 2014 I joined a team at Sinclair Broadcast Group that was changing the face of television and digital content production. We built websites, content and assent management systems, OTT brands and mobile apps that delivered HD video experiences to audiences on every screen. I joined as Director of UX and moved into the Product Director position.
Sinclair Storyline
I joined Sinclair Broadcast Group in 2014 and we embarked on an ambitious software creation adventure. In the end we had created a new software platform for 165 Sinclair TV stations to use as their digital broadcast system. It allowed stations to publish multiple websites, broadcast live video to the web and share assets with all syndication partners. We spent almost two years developing the digital rights management, video editing, page publishing and cross-media syndication and management tools necessary to run a vast digital video network. I traveled to stations for user testing and eventual training and rollout. Below is a small sampling of this massive project.
Overview of the Storyline content creation flow.
Multivariate syndication flow.
Our Salt Lake City station KUTV.
Hometown Live OTT
Challenge: Bring news programming to devices beyond mobile and desktop.
Results: Successful launch of multiple apps on various platforms.
Results: Successful launch of multiple apps on various platforms.
I was the UX Director for this video platform which we released at Sinclair Broadcast. This over-the-top offering served video from local news markets to viewer's devices including mobile, desktop, Xbox, Roku, Amazon Fire TV and others. Users enjoyed being able to tune in to their home markets even if they were away at college or had moved to another part of the country.
A demo walkthrough of the Xbox version of our set-top box app Hometown Live.
Other Sinclair Digital Projects
This was a day in my life in 2016. It's what I do. I shot this footage to explain what I do in an average day, but I may have created more questions than answers. It shows me wake up in my house in the Crown Hill neighborhood of Seattle and ride my bicycle to KOMO Plaza next to the Space Needle to begin my work at Sinclair Broadcast.
Comet TV: A new science fiction channel launched in 2015. We created digital experiences for the brand.
American Sports Network: Sinclair owned and operated this network which was broadcast on TV and via digital channels. I led the digital operations.
Full Measure is a Sunday morning political affairs and investigative news magazine series that debuted on October 4, 2015 and is hosted by investigative journalist Sharyl Attkisson. Our digital team created the websites and live video broadcasts.
Circa News: Our news app and content brand for millennials. Sinclair Digital created the apps, websites, writing, and video projects.
