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Alok x Chilli Beans - TECH + HUMANITY


ALOK x CHILLI BEANS - TECH + HUMANITY . This is the full project for Chilli Beans collab with Alok on their Tech + Humanity collection. The main goal was to create a future that connected nature with technology and Alok's search for light and clarity. This was done through multiple scenaries, from the city to the cliffs and the final destination, a mystic forest.

This project was made in junction by me, Gabriel, and Samuel Simionato (@ekzoreality). Our respective roles were: I was responsible for the 3D, from the avatar (I went in more detail in a previous post) to the whole environment, animals, textures and renders - and also part of the post production. Samuel was responsible for the post production (AE, animations, image paiting) and we also shared creative decisions.



MIXED MEDIA . The project had a mix of 3D and photographs throughout most of the pieces, being the example above one of the coolest mixing both. We turned the model Alessandra Belic into a hologram to interact with Alok, now a fully 3D character in the virtual world.



ANIMATION . All of the media received a bit of animation, from parallax to moving animals and objects. The whole project had to feel alive and evolving.



Agency: House Chilli Beans
Creative Direction: @ze_caporrino
Creation: @taisalira & @juliana_covre
Advertising Agency Services: @ton.lelis
Photographer: @gil_inoue
3D Artist: @gabrielmoro
Post-Production: @gabrielmoro & @ekzoreality
Stylist: @rodrigopolack 
Sound Design: @ekzoreality
Executive Production: @luanabgodoy
Marketing & Licensing: @caroline_ventura & @anamoraesh
Client approval: @caitomaiaoficial
Alok x Chilli Beans - TECH + HUMANITY
Published:

Alok x Chilli Beans - TECH + HUMANITY

Chilli Beans + Alok collab in a virtual 3D world. It represents a journey in the future for light alongside technology. Fully 3D character, 3D ci Read More

Published: