AHORA — Tequila Differently
Why mess with a great thing, right? Wrong. It was time for a new take
on tequila, and we found the perfect way to unlock one of America’s favorite drinks by combining it with seltzer and natural fruit juice.
Change is good. Standing out is good. And that’s why we tequila differently. Studio By Rise was commissioned to bring the campaign to life through 3D animations and visual compositing in a series of digital videos, out-of-home and social media assets.
From infusing street culture
to infused in Chicago’s streets
On route to being the next big thing in Chicago, Ahora introduces itself
to the city just in time for festival season, and the crowd goes crazy.
The perfect balance of seltzer and tequila blanco, with a twist of natural fruit juice
Product eye-candy
with a twist
When getting the brief, the challenge was to perfectly balance iconic
When getting the brief, the challenge was to perfectly balance iconic
street elements with high-end product visuals to create an ownable
world for Ahora.
The People Behind
CHIEF CREATIVE OFFICER: FLAVIO VIDIGAL
CREATIVE DIRECTOR: ANDRE POLI
DIRECTOR OF CONTENT & PRODUCTION: ANDRE HOLZMEISTER
HEAD OF STUDIO: RODRIGO RODRIGUES
3D ARTIST: VINICIUS LAVOR
EDITING: NELSON PRADO
MANAGING DIRECTOR: PEDRO VIDIGAL
EXECUTIVE PRODUCER: ETIENNE DU JARDIN
EXECUTIVE PRODUCER: ETIENNE DU JARDIN
PRODUCER: MATHEUS NOBRE
3D MOTION DIRECTOR: RODRIGO LESCANO
HOUDINI ARTIST: SACHA
POST / RETOUCHING: HENRIQUE DALIO
MOTION DESIGNER: BRUNO PIVA
CLIENT: AHORA TEQUILA
