Objective: To craft a brand identity for Romabrae Farms Inc., to keep it very simple and hard-working, aligning with the values of the owners of the corporation.
Process: Incorporating the core concepts (simple, hardworking), I also added ideas of optimism, patience, and respect for the land. The logo was inspired by an aerial perspective of crops; picture a tractor driving in the shape of an "R". The colour palette pays homage to nature and the earth while infusing a vibrant optimism. The resulting design allows for flexibility and room to grow.
Results: The logo has been applied to a diverse range of items, from toques to tractors.
