Where forest is for rest.
Forrest Camp is a touring company provides trekking and camping tour. Says goodbye to the mass-produced tours so common today, Forrest focuses on each person's journey and experiences. The tourist can discover nature in the most realistic way and understand more of sustainable living, as long as nature preservation. The brand's target customers are young people, who love outdoor activities, love freedom and new experiences.
The concept is all about the journey. It could be the "into the wild" journey, or it could be the self-discovery journey of each person. It's also represent the goal-oriented, aiming forward attitude. Through the key visual, the brand creates the feeling of young energy. Forrest expresses this through the wild, youthful and high contrast colors used in the visual. The up-and-down lines represent mountain cliffs and rugged terrains, which is, of course, a challenge for all trekkers. There are arrows everywhere, which inspired by the road signs along the way. The strong and short taglines on the posters and other applications also play a role in sending out the brand's messages.
Lecturer: Alex Dang
Graphic Design: Hanh Quynh
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