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    Brand identity and graphic design for Flat Matters Online
Flat Matters brand identity and new logo
Flat Matters is the top global flatland website showcasing ground based trick cycling from all over
the world.
The design uses a flowing serif script typeface with fl ligature and a custom refined fm ligature. The design needed to visually reflect or hint at the subject matter, so a floor space icon was drawn and used as a decorative element in unison with the type.
The design for the Flat matters online awards also used a colour co-ordinated category device system which later carried through to the rest of the brand identity.