We start with analyzing our clients backlink portfolios to build ongoing relationships with the bloggers and editors of websites that have already linked to our clients. Secondly, we look at your competitor’s backlinks to identify prospective websites that we can build relationships with and promote content to. We engage PR and social media teams to get more brand mentions and distribution, which is the best way to get backlinks for a large organization. A Backlink is a link on a web page that leads to another website.  It is one of the factors most correlated with high search rankings, according to Backlinko.

Various SEO tools, such as Ahrefs, Moz, and Majestic, attempt to rank domains using algorithmic formulas to measure the trustworthiness and authority of a website based on their historical backlink portfolios. They use various factors in determining this metric, such as quality of links, the number of links, the freshness of links and anchor text to determine how likely that domain is to be trusted by Google. Building high domain authority is, over time, one of the most important components of a successful SEO strategy.